BRANDING KOTA BANDUNG DI ERA SMARTCITY

Abstract

The potential is the brand of a city can be realized best through optimum cooperation between the citizens and the government to build a livable city as a tourist and investment destination. This feasibility assessment can be communicated by utilizing an integrated public relations strategy through strengthening aspects of local culture in the construction of facilities and administrative services as one of the "branded city". This research used qualitative methods to the type of descriptive study of the technique of collecting data through observation, interviews, and literature studies. The results showed that the city of Bandung as the capital of West Java province and received the title "Smart City" has made many changes in terms of infrastructure and public services at all the activities of government work together with residents to produce their own unique selling point that is understood by the public.