MODEL KAMPANYE KESEHATAN DALAM PENCEGAHAN PENYALAHGUNAAN OBAT BATUK DAN PEMBALUT WANITA DI DESA BARU, BELITUNG TIMUR

Abstract

Health campaigns on the treatment of cough and sanitary drugs are carried out as a preventive effort among young people in Desa Baru of East Belitung district. From 2015 until the end of 2017 the young people use a cough medicine Komix brand and sanitary pads to hallucinate and lose of consciousness. The purpose of this research to see how the health campaign model conducted by the health team KKN Merajut Nusantara 2018 from the start of planning, target selection, and media delivery of messages used in communicating the dangers of addictive drugs and substance abuse in Desa Baru, East Belitung District. The study used a qualitative approach with a type of descriptive research. The subject of his research is the KKN Health Team knitting Nusantara 2018 in East Belitung. Health communication planning conducted through the level of the material presented, the objectives, how to convey it to the evaluation stage to junior high school students in Desa Baru. Health campaign models of cough and sanitary drug abuse follow a model of communication advocacy from Jhon Hopkins University. The results showed that the implementation of the campaign model aimed at social change and student behavior in the new village of Belitung Timur involved all the government devices from the district level to the neighbors and families and carried out continuously.