GLOBALISASI DAN PERIKLANAN: PENAMPILAN BUDAYA ASING DALAM IKLAN INDONESIA

Authors

  • Rumyeni '

DOI:

https://doi.org/10.35967/jkms.v1i01.608

Abstract

Globalization and Advertising: Foreign Cultural Performance in Advertising Indonesia.This study aims to determine how the appearance of foreign cultural elements in advertising Indonesia. Toachieve the goal of qualitative content analysis method used in this study. A total of two advertising CocaCola and Sprite have analyzed the two ads. The theory of cultural imperialism is used as a guide inanalyzing the phenomenon of the appearance of foreign cultures in this study. The results of this studyindicate that the Coca Cola and Sprite ads featuring many foreign cultures.

Downloads

Published

2012-11-29

Issue

Vol. 1 No. 01 (2012)

Section

Articles

License

The copyright of the article once accepted for publication shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles.

Authors are permitted to disseminate published articles by sharing the link/DOI of the article at the journal. Authors are allowed to use their articles for any legal purposes deemed necessary without written permission from the journal with an acknowledgment of initial publication to this journal.

 

Creative Commons License

Jurnal Ilmu Komunikasi (JKMS) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.